Jan 22
Freezing time: Gulf’s first cryotherapy anti-aging centre
By Salma Awwad

You’re probably familiar with it through its fictional use in blockbuster hits, such as Austin Powers, to resurrect the dead hero in the future, but the latest beauty treatment to hit the UAE market is quite real and is all about freezing the effects of time. Developed in Japan in the late 70’s, cryotherapy first gained popularity elsewhere amongst sport professionals for its muscle strength and recovery attributes.